Instacart is one of the leading online grocery store where customers use an app to order groceries. Using historical data, the company aimed to proactively boost sales
KEY QUESTIONS
The sales team needs to know what the busiest days of the week and hours of the day are.
There are particular times of the day when people spend the most money, as this might inform the type of products they advertise at these times.
Are there differences in ordering habits based on a customer’s region?
Is there a connection between age and family status in terms of ordering habits?
Recommandations:
*cross-sales
*targeted advertising
*time-oriented advertising
SKILLS/TOOLS/PROCEDURES
Python, Data wrangling, Data merging, Deriving variables, Grouping Data, Aggregating Data, Reporting in Excel